On-Page SEO Tactics That Will Drive More Traffic – Our Guide
If you want to succeed in organic search, you need to make efforts in optimising your website. There is a combination of factors that search engines believe are important: technical, on-page, and off-page. While there is an increased focus on off-page techniques like link-building as of late, it won’t do much good if you neglect the fundamentals, which is on-page SEO.
Marketers worth their salt know that on-page optimisation must be prioritised at all costs. Given that the search landscape evolves continuously, it’s all the more important that your on-page knowledge is up-to-date so that you can apply it directly on your website. Before you hire an SEO firm in Melbourne to help you, here’s everything that you should know.
What is on-page SEO?
To the uninitiated, on-page SEO or on-site SEO is the practice of optimising web pages to improve a website’s search engine rankings and rake in organic traffic. On top of publishing relevant, high-quality content, on-page SEO also involves optimising headlines, HTML tags, and images. It also means ensuring that your website has a high level of expertise, authoritativeness, and trustworthiness. When all these factors are added together, you will get to improve your site’s visibility in search results.
How to boost your traffic with on-page SEO techniques
1. Optimise page titles
Ideally, every page on your site must have its own unique title, including the main keyword that describes the main content of the page. For example, if you create a post that outlines steps on how to make a salad, then the title of the page should convey that. That way, when people search for specific terms about making a salad, your page title can help you stand out from the crowd and warrant their click.
Additionally, you should also make sure that you put the keywords early in the page title. Likewise, keep in mind that you should make it a point not to repeat the term within the title just to get more views.
2. Pay attention to keyword density
You must also make sure that the keyword density of your page should not be more than 1.5 per cent, including the use of Latent Semantic Indexing (LSI) keywords. That is important as it will determine how easy it is for people to find you while doing a search.
Using the words correctly means that you will have a great chance of climbing the rankings, maybe even your desired rank. However, make sure not to create pages with a pretty high keyword density since it will make it seem that you are keyword stuffing, a tactic that is considered black hat SEO.
3. Publish longer blogs
Many businesses are under the impression that since audiences are all about instant gratification, they try to keep blog posts really short. While there is no inherent problem with this, it does not solidify your position as an expert, nor does it give you the chance to incorporate more keywords. At the very least, you should strive to make your posts at least 500-700 words long. Don’t try to make it so long either to the point that people will stop reading.
Ultimately, on-page SEO is about responding to search intent and giving searchers what they want—information and engaging content. Keep in mind our tips above to improve your business’s digital strategy.
We’re an SEO agency in Berwick that can assist you with expanding your brand, attracting more customers, and achieving your bottom line. Get in touch with us today!