Dental SEO (search engine optimisation) is a term that refers to the process of optimising a dental practice’s website so that it ranks first on Google for related search terms. This means that without paying for advertisements, your website will rank first.
SEO aids in increasing the visibility of a dental website in search results. However, what does search engine optimisation mean for dentists? When people conduct an online search for dentists, 78 per cent click on the top five search results, with 34 per cent clicking on the first-place website. This is why it’s vital to have high-performing landing pages.
A sound SEO strategy for dental websites is a cost-effective method of attracting new patients. In 2022, consider SEO a critical marketing strategy to run a successful dental practice.
1. Concentrate on local SEO
The majority of searches performed today are local, which is beneficial for services tied to on-siite locations. This is why the most successful dental practices will take advantage of local SEO. When a potential patient searches online, they want to know the following:
- Distance from location
- Availability of appointments
- Phone number
The majority of potential patients use Google Maps to find a dentist in their neighbourhood. Optimise your practice’s Google My Business (GMB) account, which serves as the business listing on Google Maps. The objective is to optimise your practice’s Google My Business listing in order for it to appear in the Google 3-Pack—the top three listings on Google Maps.
2. Post Regularly on Your Google My Business Account
Google My Business is a crucial platform to secure your Google listing. A Google My Business post should be a regular feature on your dental practice website.
- To make the most of your Google My Business post:
- Have an attractive image
- Include a link to your website
- Identify your practice type and other details.
3. Create More Articles/Blogs
Articles are one of the most effective driving traffic to your dental practice website. Since studies show that 86 per cent of the people who visit a website will never return to it, the most critical component of SEO is the ability to attract new patients.
It is essential to produce more content than your competitors when it comes to SEO. Blogs are great ways to attract new patients to your dental practice. The more frequently you post articles, the higher your dental practice website will rank on Google.
Post articles on topics that patients care about. Your blog posts should be short, concise, and written for patients, not for SEO. When creating a blog post, keep the following in mind:
- Set a time goal
- Be sure to proofread
- Use a good headline that attracts patients to the site.
- Include a call to action
4. Optimise Your Website
When creating your website, it is essential to optimise it for various variables, for load speeds for better site navigation. These variables can help you rank better in serach engine rankings. Listed below are some areas your can focus on:
- Keep content fresh and updated frequently.
- Have a well-designed site
- Use quality images
- Make use of a blog with fresh content
- Use keywords that will attract patients
- Take advantage of social media
- Provide valuable content that answers patient
Finally, always remember that your dental practice website is the online representation of your practice. Patients will read about your practice, office hours, appointment procedures, and everything necessary before deciding to make an appointment.
Make the most of your website. Your dental practice website can be the number one source for dental patients by implementing the best SEO strategies.
Spectra Digital Marketing can help you grow your dental practice. We are a digital marketing agency in Berwick that specialises in dental office SEO. Our expert team is standing by to assist you in achieving the growth you desire for your business. Request a quote right now!