It is not easy to filter valuable facts from outdated information. Heck! It is challenging to shift data – which is accurate and which one is false.
This concept applies to the ever-evolving rules about digital marketing. If you are at a loss, do not fret! All you need is to take a break and read this blog carefully. This article will debunk myths about web design, so listen up!
Myth # 1: Homepage Is Numero Uno
There is no denying that the homepage should be one of the elements that have to be prioritised for web design. It is the first thing that your audience will see, and it is used for the primary objective of attracting traffic and keeping the visitors on your website for as long as possible. It is said that homepages are the only thing that your target audience will see, so you have to make it count.
However, this is not always true. Nowadays, people spend most of their time reading blogs. If you want to become customer-centric, you need to balance your blogs and your homepage.
The greatest thing about blogs is that you can get traffic from them. So, do not just rely on your homepage and make your blog a powerful tool in your digital marketing strategy.
Myth # 2: A Website Is Simply a Sales Tool
Do not be deceived by the notion that your website’s primary purpose is to sell as much as possible. Sure! You want your clients to purchase your products and services, but it is not the only reason they visit your site.
For instance, your clients may want to know you or your brand. Also, they might want to see what your competitors are up to.
Think of your website as a business card. If you want your website to be effective, then it should be a reflection of your brand. Keep in mind that there is no one-size-fits-all solution to web design.
Myth # 3: Cheap Web Design Can Work
For sure! You should not equate expensive web design with good quality and the highest standards. However, you should consider the time spent on making your website.
The creative effort may not precisely be that cheap, but it is worth the investment. Yes, an affordable website may get you some traffic. However, your website visitors will not linger long enough to purchase anything from you, so it defeats the purpose of your digital marketing campaign.
If you want to get the most out of your business, then you have to make sure that everything you use, from website design to your blogs, is up to standard. It will also reflect your brand, so investing in something you will be proud of is worthwhile.
You have to remember that there is no such thing as a single-solution-fits-all web design. You might see a great result from a stunning website, but it does not mean that it will work for you. The concepts mentioned in this article may be outdated in a few years, but it is still applicable today.
You can rely on Spectra Digital Marketing to help you with your digital marketing campaign. As a seasoned web design agency in Berwick, we can make it visually pleasing without compromising its functionality. So, book an appointment now!