It’s impossibly difficult to keep track of all the changes in SEO. This is why we thought it would be useful to put together tips that will be of help when it comes to optimizing your site. If this is something that you’re interested in learning more about, read on for five vital SEO techniques that you have to know about for 2022.
Optimize for Google Passage Ranking
Optimizing for Google’s Passage ranking is really is quite simple. All you have to do is to focus on the readability of the content on your website. You can do this by creating an easy to read blog post and ensuring that your site provides a user-friendly experience. One of the most important things to remember is to create clear sections that you can use to incorporate keywords. Similarly, each section of your post should be focused on one subtopic within your main topic. Each section should be relevant to your main topic, and it should make sense contextually if it stood alone.
Incorporate Multiple Long-Tail Keyword Phrases
Over the last couple of years, Google has been releasing frequent algorithm updates. A new update announced by Google will change search results on mobile devices to specifically target subtopics of keywords. Before this update, if you searched “home exercise equipment” on a computer, you would see results listing fitness equipment, weight lifting machines, and other resources related to fitness. But with the most recent update, you can also find specific resources for purchasing on a budget, finding premium picks for weight lifting machines and ideas for small spaces.
What does this mean for SEO? Long-tail keywords are more effective and will be a higher priority. If you utilize long-tail keywords or more specific keywords with three words or more, you’ll have a much greater chance of ranking on top results when you check the website ranking for the relevant keywords.
Understand Your Website’s Core Web Vitals
Core web vitals might be a new SEO term you haven’t heard of, but it would be best to learn about it. This is because Page Experience is something that you’ll have to take into consideration as Google will change the way they rank searches by taking Page Experience into consideration. To optimize for Page Experience, you’ll have to utilize your core web vitals. Google defines core web vitals as measurements that show how fast, responsive, and stable a website is.
Prioritize Featured Snippets
Featured snippets will be vital for SEO in 2022. Featured snippets show up in position zero, or at the top of the page in a white rectangular box. Sure, you can’t control what content appears in a featured snippet, but you can optimize your content to be included in a featured snippet. Be sure to focus on your potential customers’ needs when crafting featured snippets.
Utilize the EAT Principle
The EAT Principle is an SEO model that considers three key elements of a brand: expertise, authority, and trustworthiness. These are the traits that make a brand more sustainable and valuable in the long term. The EAT Principle is used to evaluate the authenticity of a site based on its content, the quality of its links, and the information it shares about itself. Google ranks a website higher if it is more established and more authentic.
The EAT principle can be particularly useful if you are part of a hyper-competitive industry. In industries that are saturated, it’s best to establish yourself as a trustworthy authority as this will help you stand out among your competition. While this may sound rather daunting, it is achievable by keeping EAT principle in mind and utilizing it to optimize your online platforms.
Conclusion
We hope this article proves to be useful when it comes to helping you maximize your online platforms for the coming year. While this may seem like a lot of work, optimizing your website will help you both in the short term and the long term. Be sure to keep all of these tips in mind so that you can make the most informed decision for your website.
Spectra Digital Marketing can help you grow your business. We are a digital marketing agency in Berwick that specialises in dental office SEO. Our expert team is standing by to assist you in achieving the growth you desire for your business. Request a quote right now!
